Google Search Console Releases Platform Properties: How This Redefines What "SEO" Means
Google's new platform properties feature brings social content into Search Console for the first time. But this isn't just a measurement tool, it signals a fundamental shift in how search, SEO, and social media are converging.
Read full article (Google Search Console Releases Platform Properties: How This Redefines What "SEO" Means)
Key Takeaways from the Google Analytics Partner Summit EMEA 2025
Google Analytics is shifting toward AI-driven, cross-channel measurement with unified reporting, real-time insights and enhanced decision-making tools.
Read full article (Key Takeaways from the Google Analytics Partner Summit EMEA 2025)
The Power of Customer Data Platforms
Customer Data Platforms consolidate customer data to enable personalisation, boost engagement, and support measurable business growth.
Read full article (The Power of Customer Data Platforms)
KINESSO UK&I Shortlisted for Campaign’s Best Performance Marketing Agency
We’re redefining performance marketing in a new era of MAdTech.
Read full article (KINESSO UK&I Shortlisted for Campaign’s Best Performance Marketing Agency)
New Research Reveals The Majority of UK Business Leaders See Marketing as a Cost-Centre
Our latest research, The Marketing ROI Rift Study, uncovers a striking disconnect between business leaders and marketers - one that could be costing businesses serious revenue.
Read full article (New Research Reveals The Majority of UK Business Leaders See Marketing as a Cost-Centre)