KINESSO POV: Google UX Update

As of 13th October 2025, Google is rolling out a major redesign of its Search Engine Results Page (SERP), giving users more control over what they see. Sponsored Ads, including Product Listing Ads (PLAs) and Text Ads, will now appear in grouped sections labelled “Sponsored Products” and “Sponsored Results.” In addition, a new ‘Hide Sponsored Results’ toggle allows users to collapse all Paid ads, showing only Organic results on the page.

Our latest guide by Tom Clough, KINESSO UK&I’s Search Lead, explores what this means for brands and how Paid and Organic teams can adapt to maintain visibility and performance.

Inside, you’ll find:

• How the new SERP layout changes ad visibility and user behaviour

• What the ‘Hide Sponsored Results’ feature means for Paid CTRs

• Why Organic rankings may become even more valuable

• How to future-proof performance with AI-powered ad placements

This update gives users more choice but it also challenges advertisers to make every impression count. A visually engaging, data-driven Paid and Organic strategy will be key to staying competitive in a more selective search environment.

Download the guide to learn how to:

• Optimise ad creative and visibility under the new SERP design

• Strengthen collaboration between Paid and Organic search teams

• Prepare your brand for AI-driven search and monetised AIO placements

Stay ahead as Google redefines the search experience. Get the full report here.